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Children's Advertising Code: Phase 2: What do you think? Summary of the responses received from children and young people to the Phase Two consultation

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AuthorMargaret Tumelty
AbstractA summary of the views expressed in the 260 submissions received structured into 16 sections, corresponding to the 16 questions posed in the consultation document. Each section of this document outlines the question posed and the responses received. In the introduction to each question, a brief explanation of the issues to be considered is given - firstly as these issues are presented in the adult document and then as they are subsequently framed and presented in the children’s document. This is done in order to enable direct comparisons between the responses from adults and those from children and young people. Each section is titled as the question was presented in the children’s consultation document. The document asked children for their views on the same range of issues as presented to adults in the adult consultation document. This was regarded as important, in order to ensure that meaningful comparisons could be made between the responses given by adults and those given by children. It was also done in order to ensure the instrumentality of the children’s consultation, that is, that rather than asking children for their generalised views about advertising, questions were focused to ensure that children’s responses could be used to formulate the new children’s advertising code. While the same range of issues was presented to adults and children, they are, in many cases, framed differently in order to be accessible for a younger audience.
PublisherBroadcasting Commission of Ireland
Publication Year2004
Pages24
KeywordsAdvertising, Televison, Television programmes, Television viewing, Standards, Research
Record Number132
Accessible FormatNo information. Site conforms to W3C Web Content Accessibility Guidelines.


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