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Children’s Advertising Code:research into children’s viewing patterns in Ireland

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AuthorSara Hetherington
AbstractProvides data on viewing habits of children specifically: How much television do children watch on average every day? Do children of different ages watch different amounts of television? Are there times of day when children are more likely to be watching television? What programmes are children watching? Which of the Irish channels are children watching? What other channels are children watching? The report identifies these viewing trends through the use of viewing data for RTE1, NET2, TV3 and TG4.
PublisherBroadcasting Commission of Ireland
Publication Year2003
Pages34
KeywordsAdvertising, Televison, Television programmes, Television viewing, Standards, Research
Record Number135
Accessible FormatNo information. Site conforms to W3C Web Content Accessibility Guidelines.



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